About the
Author & Book

Dr. André Mentz grew up in Trompsburg in the Southern Free State. He obtained a BSc Agric, and B Inst Agrar (Hons) from the University of Pretoria. He later earned an MSc and PhD in Animal Science from the University of the Free State. He worked for the Department of Agriculture for 21 years as an extension officer while conducting research into cattle production at research stations. He also travelled to France, Italy and the USA on research visits. For 15 years he ran his own cattle farming enterprise in Namibia and was awarded the Master Cattle Farmer of Namibia in 1993. He continued farming cattle in South Africa before retiring to focus on writing books that promote sustainable, ecological cattle farming.

This book is a product of my life as a cattle lover, farmer and animal scientist.  It is filled with information, statistics, pictures, case studies, etc. and it certainly challenges the status quo. My hope is to provide the reader with not only interesting facts, but a new way of thinking about red meat production and cattle farming in general.  I truly believe this will be a learning and interesting read to any cattle farmer, animal scientist and anyone interested or related to red meat production.  However, if you did not learn from the book, or find any of the content thought provoking, then I'll gladly refund you in full, within 30 days from purchase.  

André Mentz